Rights Holders

We work with rights holders to make their properties more valuable. We do this by packaging, pricing, creating and commercialising assets and managing sponsor relations


Our data-led offering provides rights holders with brand and consumer centric understanding. Therefore helping rights holders to move away from providing sponsors with generic rights schedules to providing them with tailored solutions to business challenges. This also creates the opportunity for rights holders to maximise commercial revenues beyond sponsorship


We help rights holders to develop and price packages that address individual sponsor objectives. The Livewire Valuation Model (LVM) combines tools such as TGI with sophisticated brand tracking technology and qualitative research to place a value on tangible and intangible assets.


We short-list potential sponsors based on a number of criteria including brand equity, brand fit, objectives and ability to activate. We develop sales materials and pitch presentations that ensure rights holders are best placed to capitalise on the business needs of prospective partners.


We help rights holders to harness relevant data sets to provide sponsors with solutions to their business challenges. Making sense of existing data and providing new insights is central to this service. Better maintenance leads to stronger sponsor relations and renewals.


We work with media owners to identify suitable sponsors for national and regional programming. We also work closely with production companies to source commercial revenues and to devise and negotiate Advertiser Funded Programming.

We provide sponsors with end-to-end sponsorship services or off-the-shelf solutions

Get in Touch

Jill Downey, Managing Partner

Email: Jill.Downey@livewire.ie

Phone:  01-6496344

Mobile: 087 6061014.


For all your TV, radio & AFP queries, contact:

Eoin O’Caroll, Senior Media Sponsorship Manager

Email: Media@livewire.ie

Phone: 01-6496396

Jamie Macken, Partner

Email: Jamie.Macken@livewire.ie

Phone: 01-649 6340

Mobile: 086 2105975


For all your strategic, sport & non-media queries, contact:

Noel Martyn, Head of Sport

Email: Noel.Martyn@livewire.ie

Phone: 01-649 6322