We provide sponsors with end-to-end sponsorship services or off-the-shelf solutions


We create real and measurable value from sponsorship. We do this by developing strategies, rooted in sound insight, that work hard to achieve business and marketing objectives. Our approach includes extensive market analysis, data assessment, portfolio audits, primary research, aided by a range of licensed and proprietary tools and processes.


We negotiate customised rights packages that provide solutions for sponsors. Our negotiations are based a common understanding of the mutually beneficial role that sponsorship will play for both the sponsor and the property owner.


As part of Core, Livewire has unsurpassed market access and world-class resources. We are harness this strength to provide clients with market insights that inform better sponsorship investment decision making. We also un-earth consumer insights that form the foundation of successful sponsorship strategies.


Our sponsorship measurement offering is split into three tiers:

LSI – the Livewire Sponsorship Index  is a score for measuring the health of a sponsorship. LSI is comparable amongst all sponsorships and therefore allows for market and competitor comparisons

LSI Impact – measures the impact sponsorship has sponsor specific objectives

LSI Total – an econometric solution to determine ROI


We work with clients to identify suitable broadcast sponsorship, in-show content and product placement opportunities. We also develop and negotiate Advertiser Funded Programming (AFP). We do this with a deep-rooted understanding of the value of broadcast media.

We assist rights holders to price, package, create and commercialise assets and manage sponsor relations

Get in Touch

Jill Downey, Managing Partner

Email: Jill.Downey@livewire.ie

Phone:  01-6496344

Mobile: 087 6061014.


For all your TV, radio & AFP queries, contact:

Eoin O’Caroll, Senior Media Sponsorship Manager

Email: Media@livewire.ie

Phone: 01-6496396

Jamie Macken, Partner

Email: Jamie.Macken@livewire.ie

Phone: 01-649 6340

Mobile: 086 2105975


For all your strategic, sport & non-media queries, contact:

Noel Martyn, Head of Sport

Email: Noel.Martyn@livewire.ie

Phone: 01-649 6322